![]() According to Review 42, up to 90% of every first impression is influenced by color psychology. ![]() Every color has unique qualities influencing connections and psychology.Ī 2022 publication in The Journal of Linguistics and Culture Review, found that color psychology directly impacts a consumer’s opinion of brand personality. The big question every business owner asks is, “ What is color psychology?” Simply put, this is the practice of using color to impact human emotion and behavior. Throughout this blog, you’ll learn more about color psychology and how to use it in your business to get ahead and reach your target audience. Logos are an especially powerful tool in color psychology as they are consistent in representing your brand. One way modern businesses capture a place in the market is through color psychology.Ĭolor psychology can be applied in many ways, including products themselves, packaging, and logos. Developing a brand people know, and trust takes time and skill. The business landscape is growing increasingly competitive, no matter your industry.
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